I am a dynamic, personable, and wine-savvy Brand Ambassador based in London.
Passion
Wine is my passion, and I make sure that I provide outstanding guest experiences that develop loyal customer relationships and maximize sales opportunities.
Enthusiasm
I am the living, breathing embodiment of the brands I represent, and I take the task with espousing enthusiasm. I educate, communicate and tell your story, while focusing on boosting its market share.
Insight
I bring with me a robust understanding of the broader wine industry. I will place your Brand in a global context and explain its strengths to your target audience in a convincing, creative, and customer-oriented way.
Focus on relationships
I can build strong working relationships with customers, bar & restaurant staff, consumers, and internal stakeholders to optimize opportunities and deliver value-adding activities that increase product visibility.
I develop positive, credible, lasting customer relationships based on trust while identifying customer business growth needs.
I educate consumers, bartenders, retailers, journalists, and sales reps about the myriad wonders contained within each Brand while focusing on boosting its market share. Through training and education, I ensure that customers are equipped to serve and promote the Brand to consumers, enabling them to become champions/ambassadors for the Brand.
Commercial mindset
I contribute to developing brand growth objectives in terms of turnover and brand premiumization.
I can plan, deliver, review, and evaluate a range of activities to maximize sales efforts and to increase brand awareness.
I operate within the Brand profile, current Brand plan, and budget.
I provide input to Brand plans in prioritizing investments and evaluating Brand initiatives.
I proactively identify opportunities for improving brand presence and driving distribution, including actively selling in the Brand where needed.